Alta Gracia: Apparel On a Mission

If you couldn’t tell by now, we adore school spirit clothing; t-shirts, sweatshirts, shorts – you name it, we’ve probably blogged about it. So it should come as no surprise that we have found a new obsession in collegiate wear: Alta Gracia.

Owned by Knights Apparel, Alta Gracia is considered one-of-a-kind in the college apparel industry– most likely because of its kindness to others.

The products are manufactured in the Dominican Republic town of Villa Altagracia (hence the name) and according to the brand’s website, Alta Gracia employees earn more than three times what is considered standard for factory workers in the Dominican Republic. This “living wage” is to ensure employees are able to “provide adequate food, clean water, clothing, shelter, health care, child care, and education for themselves and their families,” the company states.

The workers take pride in what they do and have high hopes for the future.  Yolanda Simon, a factory employee of Alta Gracia, says on the website, “With every purchase, you are supporting a better life for our community.”

To maintain the living wage for its workers, the company isn’t charging college students more for its products as compared to other brands (roughly $18 per t-shirt)– so they are not making much of a profit.  But, the company hopes once the college community understands their goals and mission, students will continue to choose Alta Gracia when making their purchases.

With each t-shirt, sweatshirt or hoodie you buy, you are helping others get on a path out of poverty.  So, when shopping for the next big event on campus, look for the Alta Gracia brand and make a purchase you can feel good about.


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