Crafting the Perfect LinkedIn Profile

Social media is BIG! You know the in’s and out’s of choosing the perfect selfie filter, and you probably think in 140 characters or less. When it comes to LinkedIn, there’s a whole new rule book. Here are our tips for creating the perfect LinkedIn profile.

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Photo

Fact: you’re more likely to attract profile viewers with a great picture. Stick to using a professional looking head shot. No selfies!!

 

Public Profile URL

Customize your profile URL with your full name so that it’s short and clean. Learn how to edit your URL here.

 

Contact Info

Include your email address, so profile viewers can get in touch with you. Also! Make sure your email address is professional. [email protected] isn’t gonna cut it!

 

Headline & Summary

Headline: The best headlines are short, catchy, and convey your professional goals. Click here for some examples.

Summary: Your LinkedIn summary should highlight your skills, professional interests and accomplishments. This is not the same as your resume. Avoid bulleted lists and focus on creating a short, concise paragraph.

Tip: Use the search bar on LinkedIn to see if your profile appears when you search keywords. This is how recruiters and hiring managers will find you! Click here to learn more about LinkedIn search.

 

Experience

This section is your resume, plain and simple, so list your experience in the same way.

TipUpload work samples or include links to your website. It’s one thing to list your experience, but it’s even better when you can actually show it.

 

Skills

List skills that are relevant to the job you want. LinkedIn will automatically arrange them in the order of the most endorsements, but you can rearrange them based on the skills you feel are most important.

 

Recommendations

Your LinkedIn connections can add recommendations to your page, which enhances your profile’s credibility. Ask supervisors, coworkers and professors to leave a glowing recommendation on your page.

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Take these steps and go get that dream job! Do you have any questions about your LinkedIn profile? We’d love to help – shoot us a tweet at @BNcollege or leave a comment below.

 

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