It’s a manifesto worth singing about– to LovethisLife; to celebrate “the moment and that we’re not guaranteed or owed another day, to welcome the blind turn and the possibility that there’s no such thing as coincidence”.
These are just some of the ideals behind the clothing brand and story of LovethisLife apparel.
Started by musician David Culiner, the line focuses on celebrating you and your achievements, your resilience, according to the company website. Although Culiner didn’t have any fashion industry experience upon starting the brand, the message behind the clothes were powerful enough to draw major attention. Celebrities proudly proclaim their love for life, such as Angelina Jolie, Sandra Bullock and Chris Rock.
But most importantly, the line isn’t about what is or is not fashion forward–It’s about appreciating each day. And that’s a message I’m proud to support.
LovethisLife is available at many campus bookstores, empowering college students to revel in their achievements and daily successes.