Job hunters—can we all agree that standing out is hard? Constantly competing against other applicants is a daunting task. That’s where an online portfolio comes in. These professional websites are the up-and-coming way to strengthen your personal brand, and you should seriously consider creating your own. Here’s why.
1. You’ll gain more visibility.
A paper resume is great when you show up for an in-person interview, but an online portfolio goes beyond that. Hiring managers are likely going to do a quick Google search before bringing you in for an interview, and your own professional website is a great search result for them to stumble upon. You’ll stand out and leave a more memorable first impression than those applicants with just a resume.
2. They’re effortless to maintain and share.
Your job experience and skills are constantly changing, but that’s not a problem with an online portfolio. Most content management systems—like WordPress—are easy to update on the fly. Plus, the site itself is easy to share since you can pull it up wherever you have an internet connection. Send the link directly to hiring managers, place it on your LinkedIn profile, and definitely make sure to list it on your resume.
3. You can showcase your personality.
Resumes can seem so corporate. It’s trickier trying to stand out when you have to follow the standard etiquette of this formal piece of paper. However, an online portfolio gives you more creative flexibility. Feel free to add some flair and a touch of personality to your site!
4. They’re organized.
There are a lot of materials you probably want to share when you’re job hunting. Your resume lists out all of your skills and experiences, a cover letter goes more in depth about your work ethic and goals, and your work samples show off what you’re actually capable of. Your online portfolio covers all of these grounds in one convenient digital space.